Is AI recommending
your brand, or your competitors?

AI visibility (also known as GEO – Generative Engine Optimization) is the degree to which your brand, product or service is mentioned in answers from AI systems such as ChatGPT, Claude, Gemini and Perplexity. The more often and prominently your brand appears in AI answers, the higher your AI visibility.

RHM Digital sends a set of test prompts daily or weekly (depending on your plan) to all 4 AI models: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Perplexity. Per answer it measures whether your brand is mentioned, at what position, and whether the tone is positive, neutral or negative. The results are converted into an AI Visibility Score from 0–100%.

RHM Digital measures visibility in 4 AI models: ChatGPT (OpenAI GPT-4o), Claude (Anthropic), Gemini (Google) and Perplexity. Basic plan users have access to ChatGPT and Claude; Pro plan users measure across all 4 models simultaneously.

Traditional SEO focuses on ranking in search engines like Google (blue links). AI visibility focuses on how often your brand is mentioned in AI-generated answers. AI systems synthesise information from multiple sources and give a direct answer - without the user needing to click through. Brands that do not appear in AI answers lose visibility with a growing group of users who use AI as their primary information source.

You click 'Analyse website' from your dashboard. RHM Digital crawls your site and runs 34 SEO and GEO checks. Based on the failing checks, concrete improvement actions are automatically generated with step-by-step instructions, targeted at your site and your weakest points. Basic includes 2 AI Audits per month; Pro includes 10.

Effective ways to improve visibility in ChatGPT and other AI models include: (1) publishing a comprehensive FAQ page that answers relevant questions in your industry, (2) writing a comparison page with you versus alternatives, (3) building a sector glossary or knowledge base, and (4) generating authoritative external mentions via press articles, podcasts and industry publications. Results vary per brand and industry - RHM Digital gives priority actions based on your specific scores.

Share of Voice in AI answers is the percentage of prompts in which your brand is mentioned relative to all brands mentioned. If you appear in 34 out of 100 measured prompts and competitor A in 52, then your Share of Voice is 34% and competitor A's is 52%. RHM Digital calculates this automatically for all competitors you specify.

Boost Actions are prioritised recommendations in the RHM Digital platform to improve your AI visibility. Each action includes a description of the expected score improvement, a fully written content template and a concrete example. You only need to copy, adapt to your brand and publish.

AI models do not update their knowledge in real time - most models retrain periodically. In practice, you typically see effects of newly published content within 4–12 weeks in your RHM Digital scores, depending on the AI model. Perplexity crawls faster (near real-time), while GPT-4o and Claude build longer on training data.

RHM Digital offers 2 plans: Basic (€49/month - 1 workspace, 50 prompts, ChatGPT & Claude, weekly measurement, 2 AI Audits per month) and Pro (€79/month - 3 workspaces, 150 prompts, ChatGPT, Claude, Gemini & Perplexity, daily measurement, 10 AI Audits per month, Boost Actions). An Agency plan is coming soon.

An AI prompt is a question or instruction given to an AI system. In the context of brand visibility, these are the questions your target audience asks ChatGPT, Gemini or other AI tools - such as 'What is the best accounting software for freelancers?' or 'Which CRM system do you recommend for a B2B company?' RHM Digital automatically generates relevant test prompts based on your website and industry.